From being seen by AI to being bought through AI.
Most platforms tell you whether your brand appears in AI answers. Apirro helps you understand why, fix what agents cannot read, and activate the infrastructure needed to make your brand discoverable, understandable and transactable across the next generation of AI agents.
Your customers are no longer only searching. They are asking AI what to buy. Apirro helps make sure your brand is the answer.
The agentic evolution
The first wave of AI commerce is visibility. Brands want to know whether ChatGPT, Gemini, Claude, Perplexity and Copilot mention them, recommend them or ignore them.
But visibility alone is not enough.
The next wave is interaction. AI agents will not only answer customer questions. They will compare products, filter options, evaluate trust signals, check availability, prepare baskets and initiate transactions.
That means brands need more than AI rankings. They need agent-readable pages, structured product data, trusted signals, accessible offers, clear policies and agent-ready infrastructure. That is why Apirro exists.
Why Apirro is different
Most tools measure AI visibility. Apirro prepares your brand for Agentic Commerce.
AI visibility tools show where your brand appears. Apirro goes further. We help you measure, optimise, monitor and activate the full path from AI discovery to AI-driven transactions.
| Capability | Basic AI visibility tools | Apirro |
|---|---|---|
| AI visibility scoring | ||
| Multi-model tracking | ||
| Prompt monitoring | ||
| Citation tracking | ||
| Competitor benchmarking | ||
| Page-level recommendations | Limited | |
| Product-level AI visibility | Limited | |
| GEO and AEO analysis | Limited | |
| Agentic Readiness Score | ||
| MCP readiness assessment | ||
| AP2 / UCP readiness | ||
| Agent endpoint activation | ||
| Shopping agent activation | ||
| Agent activity monitoring | ||
| Path to AI-driven transactions |
Apirro is not just a dashboard. It is the operating layer for brands preparing for the AI-agent economy.
The Apirro advantage
We measure how AI sees your brand
Apirro shows how your brand, products and competitors appear across major AI assistants. See where you are cited, where you are missing, which prompts matter, which models prefer your competitors, and how your visibility changes over time.
- AI Discovery Score
- Multi-LLM visibility tracking
- ChatGPT, Gemini, Claude, Perplexity and Copilot coverage
- Citation tracking
- Prompt intelligence
- Share of voice monitoring
- Competitive benchmarking
- Brand sentiment signals
- Product visibility monitoring
- Weekly reports and alerts
We explain why you rank, disappear or lose to competitors
Knowing your brand is missing from AI answers is useful. Knowing why is what creates action. Apirro identifies the issues that prevent AI systems from understanding, trusting and recommending your brand — weak schema, unclear product descriptions, missing attributes, poor crawlability, thin category pages, inaccessible policies, inconsistent data or lack of agent-readable signals.
We help you fix what agents cannot read
Most websites are designed for humans and search engines. AI agents need structured, reliable, agent-readable information that helps them interpret products, compare options and answer customer questions accurately. Apirro audits your site through an agent's eyes and recommends improvements across product schema, FAQ schema, organisation schema, metadata, titles, descriptions, attributes, feeds, crawlability, robots.txt, sitemaps, delivery and return policies, availability, pricing clarity, and category/comparison content.
We monitor the prompts shaping demand
Customers are moving from keywords to questions. Instead of searching 'running shoes', they ask 'best running shoes for marathon training under £150'. Apirro helps brands track the prompts that matter, understand which competitors appear, and identify the content and data gaps that influence AI recommendations.
We benchmark you against real AI competitors
Your AI competitors are not always your SEO competitors. They are the brands AI assistants actually cite, compare and recommend for high-intent customer questions. Apirro shows which competitors appear most often, which prompts they are winning, which models recommend them, where your brand is absent or improving, and what actions can close the gap.
We prepare your brand for agentic commerce
Visibility is the first step. Agentic commerce is the destination. Apirro helps brands assess whether their digital estate is ready for AI agents to discover, compare and interact with their business, with readiness scores, MCP / AP2 / UCP checks, registry readiness, manifest generation, endpoint activation, product and offer access, agent activity monitoring, audit logs, and storefront agent readiness.
We help brands become transactable by AI agents
The future of commerce is not only about being recommended. It is about being ready when an AI agent wants to take action. Apirro helps brands expose products, offers, availability and policies through agent-ready infrastructure so agents can understand what is available, compare options accurately and guide customers toward purchase — from discovery to recommendation to decision to transaction.
Why this matters now
AI agents are becoming the new front door to customer demand.
For years, brands competed for clicks. Now they will compete for recommendations. The brands that win will be the ones AI systems can understand, trust and access.
If your product data is unclear, your pages are not structured, your policies are hard to interpret or your brand is absent from high-intent prompts, AI agents may recommend someone else — not because your product is worse, but because your brand is not agent-ready. Apirro helps you change that.
Built for the full AI commerce journey
Discoverable
Understand whether AI assistants can find, cite and recommend your brand.
Understandable
Fix the pages, data and signals that stop agents from interpreting your products accurately.
Competitive
Benchmark your brand against the companies AI systems are actually recommending.
Actionable
Move from vague visibility reports to ranked, page-level and product-level fixes.
Transactable
Prepare your business for agentic commerce with readiness checks, endpoints and agent infrastructure.
Controlled
Keep your brand, data, permissions and agent interactions measurable, auditable and safe.
The platform difference
One platform. Every layer of Agentic Commerce.
| Layer | What Apirro helps you do |
|---|---|
| AI Discovery | See how your brand appears across major AI assistants |
| Prompt Intelligence | Track the high-intent questions shaping customer demand |
| Competitive Benchmarking | Understand which competitors AI recommends instead |
| Agent Optimisation | Fix schema, content, product data and crawlability gaps |
| Product Visibility | Monitor product-level discoverability and recommendation gaps |
| Monitoring & Insights | Track citations, rankings, share of voice and changes over time |
| Agentic Readiness | Assess your readiness for AI-agent-led commerce |
| Agent Link™ | Expose products, offers and availability through agent-ready endpoints |
| Shopping Agents | Bring AI-powered buying assistance into your own storefront |
Apirro gives brands a single operating layer from AI visibility to AI transactions.
Who Apirro is for
Brands and Retailers
For teams that need to understand how AI sees their brand, improve product visibility and prepare for agent-led buying.
Agencies
For agencies building AI visibility, AEO, GEO and Agentic Commerce readiness services for their clients.
PSPs and Marketplaces
For platforms that want to help merchants become agent-ready and support the next generation of AI-enabled commerce flows.
The outcome
Apirro helps brands win the AI decision layer.
- Increase visibility across AI assistants
- Understand why they are recommended or ignored
- Track competitor share of voice
- Identify high-intent customer prompts
- Improve agent-readable product pages
- Fix schema, metadata and content gaps
- Monitor citations and rankings over time
- Prepare for MCP, AP2 and UCP readiness
- Activate agent-ready endpoints
- Launch branded shopping agents
- Build the foundation for AI-driven transactions
Search created the last commerce winners. Agents will create the next ones.
The next generation of customers will not always browse websites, compare tabs or scroll through search results. They will delegate discovery, comparison and decision-making to AI agents. Apirro helps brands prepare for that world — not just to be seen, but to be understood, recommended and bought.