Today we're opening early access to the Apirro Shopping Agent — an embeddable conversational assistant that turns your catalog into a true storefront for the agentic era.

It's the piece we kept being asked for: "We can see we're losing visibility to AI assistants. What do we put on our own site so we don't lose the conversation entirely?"

Why we built it

Most "AI chat" widgets bolted onto e-commerce sites today share three problems:

They hallucinate. Generic LLMs invent SKUs that don't exist, prices that aren't yours, and policies that contradict your real ones.
They don't transact. They answer questions, then dump the shopper back into a search bar. The conversation dies before the cart.
They give your data away. Every conversation routes through someone else's model, training someone else's recommender on your customer's intent.

The Apirro Shopping Agent is the opposite of all three.

What it does

Grounded in your real catalog. Products, stock, pricing, variants and policies sync from Shopify, Salesforce, BigCommerce, WooCommerce or a custom backend. The agent can only talk about what you actually sell.
Native cart handoff. When a shopper says "add the EU 42 to my cart", the agent fires a signed webhook to your storefront. The conversation continues — the cart is real.
White-labelled. Logo, colours, tone of voice, allowed origins, welcome copy — all configurable. Drops in via a single <script> tag.
Brand-trained. Upload your brand guidelines, your tone-of-voice doc, your "things we never say" list. The agent stays on-brand and escalates to a human (or a form) when it should.
Your data stays yours. Conversations live in your tenant. Intent signals, popular queries and missed-product opportunities feed back into a dashboard you own — not OpenAI's recommender.

Under the hood

Retrieval-augmented over your live product index (re-embedded on catalog change, not on a nightly cron).
Policy and pricing layer that overrides the model's instinct to "be helpful" if it would contradict your real terms.
MCP-compatible: the same endpoints that power the on-site widget also expose your catalog to external AI agents (ChatGPT, Claude, custom GPTs) — agent-to-agent flows out of the box.
Built-in rate limiting, abuse detection and PII redaction.
All conversations logged with full provenance: which products were retrieved, which policies were applied, which webhook fired.

What you get on day one

Drop-in widget for your storefront (one script tag, ~30 minutes to install).
Brand & tone editor — preview the agent in real time as you tune it.
Cart handoff recipes for the 9 platforms we support natively (and a generic webhook for the rest).
Conversation analytics: top queries, conversion rate per query category, missed products, escalation rate.
MCP endpoint for your catalog — so the same brain that powers your site can answer questions on ChatGPT and Claude too.

Who it's for

We've designed the Shopping Agent for mid-market and enterprise merchants with 500+ SKUs and high-consideration purchases — fashion, beauty, home, outdoor, premium hardware. Brands where shoppers genuinely benefit from a conversation, and where the cost of a wrong answer is too high for a generic chatbot.

Pricing & availability

The Shopping Agent is included in the Enterprise plan from day one, with a managed onboarding (catalog sync, brand training, cart webhook setup) handled by our team. Starter and Pro plans get read-only previews so you can demo it before upgrading.

If you'd like to be part of the early-access cohort — limited to ~20 brands for the first 60 days while we tune onboarding — book a demo from the pricing page and mention "Shopping Agent EA". We'll fast-track your slot.

The agentic commerce era is not a future event. It is happening on your competitors' sites right now. The Shopping Agent is how you make sure the conversation, the cart, and the customer relationship stay yours.